Alfa Romeo set for return to the states

FIAT the Italian car giant has for a while been looking for a suitable way of getting their sister brand Alfa Romeo into the new car market in the United States. Alfa Romeo has seen a great improvement in the design and style of the cars being produced, especially when compared to those of the 1980�s which see the company plummet to an all time low, those thankfully are long gone and the future is looking much more brighter now.

The vehicle that is to be used for the US launch of the Alfa Romeo brand is that Maserati dealership, the are said to complement themselves, the high end Masarati and small to mid sized Alfa Romeo will be competing for different buyers from different markets, so the competition element is non existent, which makes the partnership very viable indeed, and should prove to be a successful assault on the small sports car market, where there are some very wide spaces left open by the other manufacturers that are just waiting to be filled, can Alfa Romeo do this? It is too early to say, but no doubt they will be giving all they can and with the might of FIAT behind them, there would need to be some drastic problems for this foray to fail.

The problem for a company like FIAT is that they have a wide spread of vehicle, they are about to launch the much talked about FIAT 500, this will take a lot of the shine off of any deal for Alfa Romeo, yet they cannot really go it alone, it is possible that FIAT can over do it all, by bringing out too brands and models within a short time period, can the market sustain this? Only time will tell.

Source� [Left Lane News]

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